Propaganda in Advertising

In the widely popular and viral Old Spice Advertising Campaign, the advertiser uses an attractive male figure with sex appeal to pass on the message to females that their men will be just as appealing, and to the male viewers, encourages them to use the Old Spice product to be more appealing to their female counter parts. The propaganda techniques used in this ad. are:

1- Beautiful people - The type of propaganda that deals with famous people or depicts attractive, happy people. This makes other people think that if they buy a product or follow a certain ideology, they too will be happy or successful. (This is more used in advertising for products, instead of political reasons)


2- Common Man - The "'plain folks'" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. For example, a propaganda leaflet may make an argument on a macroeconomic issue, such as unemployment insurance benefits, using everyday terms: "given that the country has little money during this recession, we should stop paying unemployment benefits to those who do not work, because that is like maxing out all your credit cards during a tight period, when you should be tightening your belt."

The implications of violence and the media!

Length: 7:03 

Description:  How the Media glorifies and encourages violent behavior particularly in young men, often times with very negative outcomes.  Desensitizing people to violence!

Chapter 2: Media Impact, Chapter 6: Movies and Chapter 9: Television.

Quiz Question: What were the major findings concerning television violence?

Answer:

Not every child who watches a lot of violence or plays a lot of violent games will grow up to be violent.  Other forces must converge, as they did recently in (school shootings in) Colorado.  But just as every cigarette increases the chance that some day you will get lung cancer, every exposure to violence increases the chances that some day a child will behave more violently than they otherwise would.

MOVIES

My favorite movie of 2010 has to be Alice in Wonderland.  I liked it a lot as it brought me back many years to when I was a little girl, when I would read this classic story.  Once upon a time it was one of my favorites.  Sometimes when popular stories are modernized they can be a little distorted, but all of the characters lived up to their craziness and the cinematography of this modern day version of Alice in Wonderland for me was really great.  I have seen Alice in Wonderland at the movie theatre when it was released in 2010. 

http://www.rottentomatoes.com/m/1221547-alice_in_wonderland/

http://www.imdb.com/title/tt1014759/

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My all time favorite movie without a doubt is The Sound of Music.  I remember after watching it on television as a little girl, it really sent me into a world of elatedness.    The Sound of Music is a happy musical movie with many morals taught and wonderful lyrics within every song that is sung.  I bragged about it for so long that my mother finally bought for myself and my siblings and cousins, so that we could watch it on videocassette.  We would watch it over and over again, until we were able to master each part played in the movie.  To this day I still play it on my laptop when I am feeling a little sad.  This is so cute – As a child and even to this day when I am feeling sad, my mum will remind me of the song from the movie – favorite things.  In case you are reading mum; you are one of my favorite things!!!  The words to the song go something like this – “WHEN THE DOG BITS, WHEN THE BEE STINGS, WHEN I’M FEELING SAD, I SIMPLY REMEMBER MY FAVORITE THINGS, AND THEN I DON’T FEEL SOOOOO BAD!”   In my opinion, The Sound of Music is the best movie ever.  J  Gotta love it.

http://www.rottentomatoes.com/m/sound_of_music/

http://www.imdb.com/title/tt0059742/

                 

MAGAZINE PROPOSAL

I have a proposal for an exciting new magazine, which I believe will alter the way women think about their skincare regime overall health and wellbeing.

Name of magazine will be - HAPPY SKIN

My HAPPY SKIN magazine will contain information on Natural skincare and cosmetics, and will educate women on the importance of using natural cosmetics as almost every woman is using makeup and skin care (containing dangerous chemicals) on a daily basis and are unaware of the damage they can cause to them.  We will also touch on important topics such as exercise and healthy eating.

CONCEPT - My magazine is different from existing magazines as most of the magazines girls and women buy now are full of advertisements for BIG brand names, which are not necessarily interested in our health but rather to make BIG PROFITS.  We are solely interested in spreading the word on healthy habits and the best of the best in Natural skincare.

THE MAJORITY OF OUR DEMOGRAPHIC ARE WOMEN between the ages of 15 to 55, however we anticipate an increase of interest from male age groups between 20 to 55, as men are increasingly interested in living healthy life styles and taking care of themselves.

Competition – NONE.   I have been unable to find a magazine solely dedicated to natural skincare and healthy living and therefore I expect to do very well.

Five advertisers who you think would like to reach your readers – Dr Haushka, Weleda, De Vita, Wholefoods and Trader Joe’s.

Five articles I might include in THEE premiere issue –

TOP TEN MOST AMAZING NATURAL BEAUTY PRODUCTS

BEATY SALONS AND SPAS IN THE BAY AREA WHO ONLY USE NATURAL PRODUCTS

INCOPERATING HEALTHY EATING AND EXERCISE IN OUR DAILY REGIMES

BEAT THE STRESS

EATING FOR BEAUTY INSIDE AND OUT!

HAPPY SKIN also comes from within!

BOOKS

Many books in which I have read throughout my life had had some sort of impact on how I think.  If the views of the writer are different from my own views but more logical, then I will change my point of view.  A book which I read a few years back really did change my views on many things of which I used to get frustrated about but no longer do has to be -  The Art of Happiness by His Holiness The Dalai Lama.  This  has to be one of my favorites!  The Dalai Lama calls himself a simple monk, though anyone whom has read any of his books or come into contact with him would say otherwise.  He is an enlightened being who reminds us through many of his books how to be happy and content with the life we have and to turn any negative emotions into positive ones.  Practice compassion and altruism in our everyday life and simple things that we forget as we live our busy lives with hectic schedules.  After reading this book I genuinely felt a reinforcement of happiness and contentment.  Its the kind of book I would recommend to everyone I know and even those I don't :)

Another good book which had a huge impact on me is The Professors Daughter by Emily Raboteau.  We are caught up in the fictional world through the eyes of "The Professor's Daughter", who herself goes through many difficult times which I am sure many readers can connect to, as they are circumstances which happen in reality. The writer frequently made me laugh throughout the book and as I read on I realized that it is a roller coaster ride of funny, intimate, sad and often tragic events.  GREAT BOOK!

As I have a passion for food and health, another great book which I have read recently would have to be In Defense of Food by Michael Pollan.  This book just confirmed what I had feared about food here in the United States and often globally.  The writer - Michael Pollen offers us information and often shocking truths on the food industry here in the United States.  Of course we can come up with our own conclusions after finishing the book, but it is a great insight into the food industry.  Definitely a great read and a must read in my eyes for everyone!

BLOG -MEDIA IMPACT - Rutgers freshman Tyler Clementi jumps to death from George Washington Bridge after roommate broadcasts him having sex on the Internet - NYPOST.com

This is a sad real life tragedy which happened only last year in September 2010 and many people blame the media for this tragedy. Of course with the help of humans the Internet can be a dangerous place to be. We really have too much freedom on the internet, therefore more privacy laws should be put into place to avoid anything like this from ever happening again. Every action has a consequence and can affect different people in different ways. We all agree as human beings that our basic privacy should be respected and unfortunately for this young man, with the help of his so called friends, a web cam and the World Wide Web destroyed his life and this privilege was unwillingly taken away from him. We are all being watched at some stage or another with all of the cameras around us, an abundance of information on the internet and todays generation hacking their way into everything they can. We should stop and think, reflect on the decisions we make as every action has its consequences. The WWW can help us positively as we search for knowledge, but in this case unfortunately it was used for a not so wise move.

R.I.P

Tyler Clementi

Rutgers freshman Tyler Clementi jumps to death from George Washington Bridge after roommate broadcasts him having sex on the Internet - NYPOST.com

BLOG 1 MEDIA AUTOBIOGRAPHY

My relationship with mass media is some what a love hate relationship.  My personal experience with mass media such as books, newspapers, magazines, movies, recordings, radio television and the internet really differ.  For example, I often find myself  switching the channel when the news comes on T.V.  There are so many horrible things happening in the world today and I really cannot handle the graphic images and stories which are covered on the news.  Of course it is important to know what is going on around us, but as the truth is often distorted for somebody's benefit, its difficult to know what is really going on.  Sometimes maybe ignorance is bliss.  I think it is important to show good news on television more often!  Television was not a huge part of my life growing up and today I rarely have time or the desire to watch it.  Growing up in a large family with my grandparents looking after many children, we would often be offered the chance to watch cartoons in order to quiet us down. Contrary to today, as most parents limit their children's time spent watching television and the time they spend on their computers.  It is important to get a balance and take the good from our technologies, without abusing them.   As a child I loved to watch documentaries on different countries around the world, which made me curious about the world outside of Ireland were I grew up.  I would find myself often dreaming of myself in a foreign country and experiencing the different food and cultures.  I remember my parents and grandparents being glued to the television for the six o'clock news most evenings.  The IRA and Sinn Fein would always get a mention.  Bomb scares and attacks between Catholic and Protestants would also always get a mention.  I grew up hating the news and not wanting to listen to these things, kind of in my own little world, were I only wanted to hear about happy things.  Still in this world of my own today, its difficult to block out the reality at times.  We are bombarded by media coverage in newspapers, t.v., iphones, laptop computer etc.   I never find myself picking up a newspaper, although I will often have a peek on CNN just to see whats going on in the world.  Surely one day soon the newspaper will be a thing of the past, with all of these new technologies.  Magazines are usually filled sole with advertisements and not a lot of good reading material.  Often filled with air brushed images of beautiful women, leaving the not so beautiful in reality feeling less than important.  When in fact beauty is only skin deep.  Hopefully we can teach our children that its what is inside that really counts.  Moving onto technology,  I think it can be very difficult for todays generation to unplug from their digital technologies and instead spend some time reflecting and conversing with friends and family.   Nowadays I find it difficult to limit the time I myself spend on my MacBook and iphone.  They are practically attached to me and usually with me wherever I go.  From checking my email to twittering on twitter and facebooking.    Listening to my music of which I downloaded from itunes.  Messaging  on my iphone and calling friends and family.  It is a job in itself keeping up with all of our technologies and must also be having an impact on our health.  Unplugging from our digital world and using our technologies in moderation is key!! :)   The world has become smaller because of mass media and has both its pros and cons.
One of the pros has to be a good movie.  They are a good escapism at times especially when they end with a happy ever after!  Take the movie - The Sound of Music for example.  I loved this movie as a young girl and still love it to this day.  There are many wonderful morals to learn from this movie and does not effect us in a negative sense like those stupid horror movies.   Wouldn't it be great if everyone could have a happy ever after and the people of todays society cared less about money and power.  


Although I am aiming to become a radiology technician, I would love a job in the media as a weather girl or news anchor.  I would always throw in a happy note at the end of each news cast.  :)))))


Wishing you all a HAPPY EVER AFTER.


We all need to logically question and reason with most of the stories that are portrayed in the news today. Unplug from your digital technologies people and go outside and breath some fresh air.  Converse with your friends and family and live.  Of course we are made up of many different personalities and beliefs and the mass media should be careful of this and respect each country's people and their beliefs.